The iPhone 3GS has been on sale for a month now, but it was only last night that I saw the TV advert for it. This is how it goes. "This is the new iPhone, and it lets you do some pretty incredible things. You can copy a phone number and paste it in a text [message]."
What were Apple thinking? Cut and paste is not pretty incredible. Not even close. Cutting and pasting on computers has been around since 1974, first used by Xerox, and then Apple itself made it popular with the Lisa in 1981 and the Macintosh in 1984. Quite how this is still supposed to be pretty incredible now, 35 years later, is a total mystery.
What is pretty incredible is that it has taken Apple this long to introduce this basic function into iPhone OS. It isn't just iPhone critics that like to point this out – just about every iPhone user (and iPod Touch owner, for that matter) has been angry about its absence until now.
Why Apple chose to focus its advert on cut and paste is almost beyond understanding, given the other new features in OS 3.0, some of which are actually worth shouting about.
Trouble is, none of this matters, as Apple can do no wrong in the eyes of its fans. Perhaps Apple is right to consider iPhone users fools. After all, who in their right mind would pay close to £900 over 18 months for a 32GB iPhone 3GS?
7 comments:
The same fools that cant see we are being riped off AGAIN in the UK.
In the USA (look at the apple webpage) old iPhone is $99 new 3g is $199.
Once again we are being walked all over and what do trading standards do.... NOTHING.
Can we *please* have some common sense here. Rather than traffic-generating uninformed comment. Everyone - EVERYONE - knows that it was a feature that has been late arriving, and when it did arrive it was one amongst a vast number of improvements and other features. So why focus on this? Apple: to generate more sales, with a knowing wink; and Computer Shopper, to generate more internet traffic. Cheap.
Its very intersting
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